Impact of Agro-weather and market information on productivity and resilience in farming communities in Kenya led by Mercy Kamau from Tegemeo Institute of Agricultural Policy and Development, Egerton University. Timely and accurate information can empower small-scale farmers and pastoralists to take steps to adapt to climate change and secure resilient livelihoods. The Government of Kenya has launched a project that includes agro-weather and market advisories in an effort to promote the adoption of climate-smart approaches to enhancing productivity and building resilience. An ALL-IN research team has launched a comprehensive study to provide the first evidence from a national program on the impact these advisories have on farmers’ decision making, including for women and poor families.
This study will produce the first evidence from a country-wide government project that includes agro-weather advisories and market information. The results will show their impact at scale, making it possible to compare investments in agro-weather advisories with other public investments such as fertilizer and input subsidies. The study’s approach and findings are applicable to other countries in the region that are faced with risks emanating from climate change.
The study will also inform how to make agro-weather advisories more accessible to smallholder farming communities. In addition to wellbeing outcomes, this study will provide evidence on whether agro-weather advisories require direct communication like text or interactive voice messaging and training in addition to low-cost mass media communication. Findings from this study can ensure that investments in reaching rural communities with agro-weather information have the strongest impacts.
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